Catalog Cost Low Printing Printing Catalogs without Overspending
A number of new presses have been introduced over the past year at price points that will help you to build your business at lower risk. The traditional objections to digital color catalog cost low printing are now yielding to advances in the technology, particularly in electro photographic (toner-based) printing. The newer presses offer increased reliability and substrate latitude. Moreover, quality, consistency and uniformity of printing have been upgraded. But the biggest improvements are in the economics. After years of promoting digital color catalog cost low printing for high-value, high-priced applications, the press manufacturers have recently lowered the direct printing costs to the point where digital printing can compete for a larger share of the market. In a significant change in marketing strategy, all the major press manufacturers are now staking out the low-cost position in the industry. However, amidst all the new product introductions, confusing specifications, and fluid pricing in today's market, it's becoming increasingly difficult to validate these claims. If you're trying to compare different presses, the manufacturers will provide specifications such as rated speed, monthly capacity, substrate range, footprint and "running cost" or "total cost of ownership." Certain other data, however, such as productivity and reliability metrics and usage rates for consumables and replaceable parts are considered more proprietary by the manufacturers, and, hence, more difficult to track down.
What should be taken into consideration?
As a prospective customer, though, you may be able to press for this information from the manufacturers or from other sources. In any case, as a print provider you should be most interested in the attributes that determine the value of the press in actual operation of catalog cost low printing. Instead of the rated speed, you'll be more concerned with the net productive speed. In contrast to the manufacturer's proposed "total cost of ownership," your actual operating expense will be the direct printing cost at the net productive speed of the equipment. Finally, you'll need to translate the equipment and fixed maintenance price into your fixed monthly expense, which is your major financial risk in the investment. It's important to compare catalog cost low printing on the basis of realistic print coverage and ink or toner consumption rates. When publicizing a low print cost figure recently, one electro photographic press manufacturer used a page with only 35 percent total four-color coverage, well below the 50-60 percent average in most advertising, catalog and periodical printing applications. It's also a good idea to check the manufacturers specified usage rates of owner-purchased consumables and parts against the actual experience of other existing owners. Finally, the direct printing cost should be based upon a volume that does not exceed the rated monthly capacity of the press.
Catalog cost low printing is the solution to all your catalog printing needs. This printing option is the apt answer especially when you are dealing with a rush catalog print job on a tight budget.
Great Printing Offers:
• High quality catalog printing using advanced printing presses
• Extremely low pricing
• Instant online ordering
• Faster turnaround
• Ready-made catalog design template system
• Address and mailing services
• Free catalog printing samples
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